FollowAptPros

Holiday Ideas

followaptpros — Wed, 25 Nov 2009 17:46:23 +0000

Let’s start a list of ideas to use during the holiday season.

Moving Beyond Concessions

followaptpros — Wed, 25 Nov 2009 04:59:17 +0000

How do we move beyond concessions as “business as usual”? Points of discussion might include: are concessions ever the right thing to do; how to stand above the crowd; focusing on value vs. cost; using your reputation to best advantage; etc.

How has the economic climate shaped our view of revenue management?

followaptpros — Wed, 25 Nov 2009 04:47:59 +0000

How has the recent economic climate shaped our view of revenue management? Points of discussion might include: what we’ve learned about revenue management software; does it perform as well in a tough economic climate as a less brutal one; how might revenue management systems/software be improved; etc.

Digital Marketing Plan

followaptpros — Wed, 25 Nov 2009 04:41:49 +0000

How can we develop the most effective digital marketing plan that incorporates Social Media, and Mobile strategies? Points of discussion might include identifying social networking sites and other internet marketing and sales efforts that are proven to work; determining which sites to work with; gaining attention on these sites; specific viral tactics; measuring effectiveness; is it time to create a position for dedicated, in-house support of digital marketing, etc.